Alex Skidmore 
Head of Customer Insights
Pilgrims Pride UK 

Alex is currently the Head of Customer Insights for the Dalehead Foods division of Pilgrims Pride UK where his team work with Retail and Food Service partners providing high quality higher welfare Pig and Lamb meat. Alex joined Pilgrims Pride 4 years ago working with Tesco as part of Tulip and Danish Crown, having previously worked for 2 Sisters’ UK Poultry business and across Europe with Unilever.